Direct the strategy, design and development of today's digital advertising and marketing. I create and/or manage all aspects of strategy, conceptualization, user experience design and development of clients' digital projects. At Chemistry Atlanta, I work with many different types of clients including Marriott, Georgia Pacific, Fiserv and Higher Ed clients just to name a few.

Accomplishments

• In 2012, I led the agency (formerly TG Madison) to bring digital design and development in house to improve quality and efficiency.
• I led the charge to migrate all digital advertising into HTML5 vs. Flash a year in advance of the industry.

• Take digital projects such as websites, rich media and apps from concept to market
• Manage a team of internal creatives, developers and analysts and various external vendors
• Spearhead Conversion Rate Optimization across all digital campaigns to ensure highest ROI
• Manage UX/UI team to create strategies that ensure a positive customer experience
• Work directly with clients on developing digital strategy across different device and technology platforms
• Conduct user testing with various A/B, multivariate and analytics platforms such as Optimizely, User Testing and Hotjar.
• Utilize industry standard UX/UI wireframing and prototyping tools such as Axure & Balsamiq
• Translate project details between creative, development and account services to ensure quality communication and implementation

Direct, Create, Build and Innovate in the Digital world. I lead a team of freelance creatives and developers to impress, amaze and inspire.

• Oversee all creative, technical and marketing endeavors
• Build and grow client and vendor relationships
• Empower and motivate team members
• Design & code beautiful, standards-compliant websites utilizing HTML, CSS, CMS, JQuery, AJAX and E-commerce
• Manage SEO, SEM and Social Media projects

I shaped the minds of tomorrow's greatest designers. At DMAC, I was a part of the tremendous growth and expansion of an incredible, artistic educational institution.

• Instructor for Undergraduate and Graduate Graphic/Web Design Courses including but not limited to: Web Design, Multimedia Design, Package Design, Business of Graphic Design and Corporate Marketing & Design
• Integral part of shaping current curriculum for a growing program, including a new MFA program in Web Design
• Creation of curricula for Web Application Design and Search Engine Optimization courses for Graduate level
• Qualify all graduating seniors' portfolios to ensure they meet today's highest industry standards

At Vision Haus, I was the stimulus to all projects.

• Managed in-house creative & development employees on various digital projects including web sites and other digital assets
• Led all photography projects from capture to production
• Produced powerful brands and marketing for all clients

While working in FAU's Creative Services department I was responsible for adding to the creative and professional identity of a large state university.

• Produced both print and web pieces
• Played a significant role in the re-branding of the university
• Facilitated the university's communication with the public